Dr. Dave Alred MBE is a renowned performance coach, widely acknowledged as one of the best in his field. Born in 1952, Alred has spent over three decades helping elite athletes and professionals achieve their highest potential. His clients include rugby legend Jonny Wilkinson, golfer Luke Donald, and numerous other top performers across various sports.
Alred’s expertise lies in performance psychology and skills acquisition, which he has applied successfully in roles such as England’s rugby assistant coach and a consultant for Premiership football clubs, international rugby teams, and elite golfers. His contributions to sports coaching have earned him several accolades, including the Mussabini Medal for outstanding success on the world stage and an MBE in 2004.
In addition to his coaching achievements, Dr. Alred is an accomplished author, known for his book “The Pressure Principle”, which outlines his groundbreaking methods for handling stress and performing under pressure. This book distills his life’s work into eight principles that can be applied in sports, business, and personal development.
As a public speaker, Dr. Dave Alred captivates audiences with his deep insights and practical advice on performance improvement. His key speaking topics include:
Dr. Dave Alred’s engaging and motivational speaking style, coupled with his profound knowledge and real-world experience, makes his presentations both inspiring and transformative. He offers audiences actionable insights and tools to enhance their performance and achieve their full potential.