Dr Dave Alred MBE

High Performance Coach


  • Performing Under Pressure
  • Resilience and Mental Toughness
  • Leadership and Team Dynamics
  • Skill Acquisition and Continuous Improvement
  • Transference of Learning

About Dr Dave Alred MBE

Dr. Dave Alred MBE is a renowned performance coach, widely acknowledged as one of the best in his field. Born in 1952, Alred has spent over three decades helping elite athletes and professionals achieve their highest potential. His clients include rugby legend Jonny Wilkinson, golfer Luke Donald, and numerous other top performers across various sports.

Alred’s expertise lies in performance psychology and skills acquisition, which he has applied successfully in roles such as England’s rugby assistant coach and a consultant for Premiership football clubs, international rugby teams, and elite golfers. His contributions to sports coaching have earned him several accolades, including the Mussabini Medal for outstanding success on the world stage and an MBE in 2004.

In addition to his coaching achievements, Dr. Alred is an accomplished author, known for his book “The Pressure Principle”, which outlines his groundbreaking methods for handling stress and performing under pressure. This book distills his life’s work into eight principles that can be applied in sports, business, and personal development.

Public Speaking Topics

As a public speaker, Dr. Dave Alred captivates audiences with his deep insights and practical advice on performance improvement. His key speaking topics include:

  1. Performing Under Pressure: Alred shares techniques from his book “The Pressure Principle,” teaching how to harness stress and turn it into a performance-enhancing tool. He provides strategies to remain calm and focused in high-pressure situations, applicable to both sports and corporate environments.
  2. Resilience and Mental Toughness: Drawing from his extensive experience with elite athletes, Alred emphasizes the importance of mental resilience. He discusses how to build mental toughness and bounce back from setbacks, ensuring sustained peak performance.
  3. Leadership and Team Dynamics: Alred explores the dynamics of successful teams, highlighting the importance of effective leadership and communication. He shares insights on fostering a culture of excellence and trust within teams, crucial for achieving collective goals.
  4. Skill Acquisition and Continuous Improvement: Alred delves into his innovative approaches to skills training and development. He provides practical tips on how to continuously improve performance, emphasizing the significance of detail, posture, and mindset.
  5. Transference of Learning: Alred discusses how the principles of high performance in sports can be transferred to other fields, such as business and education. He illustrates this with examples from his diverse coaching experiences, from working with surgeons to dolphin trainers.

Dr. Dave Alred’s engaging and motivational speaking style, coupled with his profound knowledge and real-world experience, makes his presentations both inspiring and transformative. He offers audiences actionable insights and tools to enhance their performance and achieve their full potential.

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